Until recently, the Walmart and Sam's Club lot at Route 33 and West Main Street was a place to run errands. You bought paper towels in bulk, stopped at the bank, and maybe ate at LongHorn Steakhouse or Olive Garden if it was a sit-down night. The rest of the lot was parking.
As of this week, the same center at 280 W. Main Street has a bakery that opens at 6 a.m. and a Mediterranean counter that closes at 10 p.m., with a taco shop in between. Freddy's opening was set to follow final permits, and eight more food and service tenants are listed for the new buildings. Freehold Marketplace is getting its restaurant row one storefront at a time, and the three that are already open stretch from breakfast to late dinner.
A Wooded Lot Beside Olive Garden Became a Restaurant Cluster
This started small. In July 2024, the Asbury Park Press reported on a proposal by Site Center for a 10,472-square-foot retail building on a wooded area next to Olive Garden. The plan added to an existing Walmart-anchored center. Nothing was being torn down.
By May 2026 it had grown well past one building. The Asbury Park Press reported that ten restaurants, including Paris Baguette, CAVA and Freddy's Frozen Custard & Steakburgers, were coming to "a cluster of retail buildings under construction on West Main Street." The paper described the lineup as popular quick-casual chains joining a center that already had sit-down spots like LongHorn.
Curbline Properties' current site plan, dated September 23, 2026, shows how the center fits together today. Walmart and Sam's Club are the anchors, at roughly 185,000 and 153,000 square feet. Chase, OceanFirst Bank, LongHorn Steakhouse and Olive Garden fill the established pads. The new storefronts are numbered in two series, Units 100 through 120 and Units 200 through 250.
The newcomers are counter-service and mostly fast. LongHorn and Olive Garden cover long sit-down dinners. The new units are built around a quick stop before or after the Walmart run, which is why the opening order matters more than the final tenant list.
The Three Already Serving
Three of the new storefronts have opened, and together they cover breakfast through late dinner.
| Unit | Restaurant | What it covers | Status |
|---|---|---|---|
| 105 | Paris Baguette | Bakery and café, open daily 6 a.m. to 9 p.m. | Open |
| 115 | Tacoria | Tacos and fast-casual Mexican | Open |
| 120 | CAVA | Mediterranean bowls and pitas, open daily 10:30 a.m. to 10 p.m. | Open since its October 12 opening date |
Paris Baguette and Tacoria came first. By the end of September, the Asbury Park Press was reporting both as already open. Paris Baguette's 6 a.m. start makes it the earliest door in the new buildings. A coffee and pastry stop now fits ahead of a commute or a morning Sam's Club trip without leaving the lot.
CAVA was next. The Asbury Park Press reported an October 12 opening date, and the brand's Freehold Marketplace page now shows "Now Open" with hours of 10:30 a.m. to 10 p.m. every day. Before the opening, Patch reported that CAVA invited residents to Community Day events with "a celebratory lunch or dinner on the house," with sign-ups through Eventbrite.
CAVA's 10 p.m. close is the latest on the list, and Paris Baguette's 6 a.m. open is the earliest. Between those two endpoints, the bakery covers the morning alone until CAVA opens at 10:30 a.m., and CAVA covers the last hour after Paris Baguette closes at 9 p.m.
Freddy's Is Next in Line, Pending Permits
Freddy's Frozen Custard & Steakburgers in Unit 220 is the 200-series tenant with the most specific opening plan on record. Its timing has already moved once. In February 2026, NJBIZ reported a company spokesperson saying they hoped to open by summer. At the end of September, the Asbury Park Press reported a new target of October 13, "pending on receiving its final permits."
In mid-October, Freddy's official location directory still listed the Freehold restaurant as "Coming Soon." Check that page before you drive over for a steakburger.
The franchisee behind it is Peter Labib, who also owns and runs the Freddy's in Holmdel. The brand has another location on Route 37 in Toms River. According to the Asbury Park Press, Labib signed a deal in fall 2024 to open four Monmouth County locations, and he hopes the next one after Freehold will be in Eatontown, though no site has been finalized. He told the paper that "other food and concepts are coming into the plaza so it's making this whole area, this whole plaza, very very attractive."
If you already drive to Holmdel for frozen custard, that trip gets shorter once Unit 220 opens.
Eight More Storefronts Behind Freddy's
Not counting Freddy's, eight more tenants are on the list with no published opening dates. In the Asbury Park Press's words, they "also are on the menu." Here's the remaining roster by unit, from Curbline's September site plan and the Asbury Park Press tenant list:
- Unit 100, Just Salad. The chain's grand-openings page lists Freehold at 280 W. Main Street under "Coming Soon," with no date.
- Unit 110, PopUp Bagels. PopUp's official New Jersey directory still lists only Westfield and Tenafly.
- Unit 200, Planet Fitness. This is a new location. The Planet Fitness Freehold club that's open now is at 3499 Route 9, so check which one you're looking up.
- Unit 210, Honeygrow.
- Unit 230, Dave's Hot Chicken.
- Unit 240, Nothing Bundt Cakes.
- Unit 245, America's Best Contacts & Eyeglasses.
- Unit 250, Panda Express.
Once these open, the plaza fills in the parts of the day the first three leave thin. PopUp Bagels next door to Paris Baguette gives the 100-series two breakfast options side by side. Nothing Bundt Cakes adds a pickup-dessert stop. Planet Fitness and America's Best bring in daytime visits that aren't about food, and those could add foot traffic for the restaurants around them.
How the Lot Works Right Now
For a Freehold Township resident this week, the practical picture is simple. Paris Baguette for mornings. Tacoria or CAVA for lunch and dinner. LongHorn Steakhouse and Olive Garden still cover sit-down nights on the same property. Walmart, Sam's Club, Chase and OceanFirst Bank sit within the same parking field, so a bank stop, a bulk-goods run and a meal can happen without getting back on Route 33.
Because the tenants are opening one at a time, the brands' own location pages are the most reliable way to see who is serving on a given day. CAVA switched its page to "Now Open" and posted hours. Freddy's and Just Salad still show "Coming Soon." When those labels change, the lot gains another reason to stop.
A new bakery, taco counter or custard stand within a short drive becomes part of how a Freehold Township home fits into daily life, and buyers ask about that kind of convenience. If you're wondering how changes like the ones on West Main Street factor into your home's value, The Tully Group can walk you through it. Get your free home valuation and market plan.
